Please look in the sketchbook bigger version.
I have too experimented with an “IKEA” with typeface and the “IKEA typeface”. I used graph paper to draw it “IKEA typeface” by hand using a pencil/ruler. I have to measure each the IKEA typeface words.
I have experiments it photoshop/illustrator/InDesign in the experiments blog post.
That used IKEA sans the typeface and the sans serif typeface.